Top 8 Crypto Narratives of 2024: A Comprehensive Guide

Concordex Labs
5 min readApr 10, 2024


In the world of cryptocurrency, narratives drive perceptions, influence market trends, and shape the future of the industry. In 2024, we’re witnessing a dynamic landscape characterized by emerging trends and themes that are reshaping the crypto sphere.

From the explosive growth of meme coins to the resurgence of Real-World Assets (RWA) each narrative offers valuable insights into the evolving crypto ecosystem. Join us as we explore the top crypto narratives of 2024 and their impact on the industry.

What Are Crypto Narratives?

In the realm of cryptocurrency, narratives encompass the prevailing concepts or convictions that mould individuals’ perceptions and valuations of digital currencies. These narratives wield considerable influence over investor sentiment, market dynamics, and the uptake of emerging technologies.

For instance, the narrative positioning cryptocurrencies as a store of value has enticed numerous investors who perceive digital assets as a safeguard against economic volatility. Likewise, the narrative surrounding blockchain as a transformative technology has drawn in many entrepreneurs and developers who are actively engaged in constructing novel applications on the blockchain.

Top 8 Crypto Narratives in 2024

Currently, various emerging trends and themes are vying to shape the landscape of 2024. This guide will explore the top 8 crypto narratives to monitor throughout the year.

Memecoin — 1313%

In the first quarter of 2024, meme coins emerged as the most lucrative narrative in the cryptocurrency realm, boasting an impressive average return of 1312.6% across its leading tokens. Notably, among the top 10 meme coins based on market capitalization at the close of the quarter, three were newly introduced tokens that debuted around March: Brett (BRETT), BOOK OF MEME (BOME), and cat in a dogs world (MEW). BRETT outperformed the others with a remarkable return of 7727.6% since its launch, followed closely by dogwifhat (WIF), which surged by 2721.2% quarter-to-date (QTD) following its viral popularity and the subsequent meme coin craze.

RWA — 286%

The narrative of Real-World Assets (RWA) emerged as the second most profitable in the crypto sphere, yielding impressive returns of 285.6%. Initially, RWA briefly claimed the top spot in early February, only to be surpassed by the memecoin and AI narratives. However, it regained momentum and outpaced the AI narrative once again by the end of March. Noteworthy gains were observed among the leading RWA tokens, with MANTRA (OM) and TokenFi (TOKEN) achieving significant returns of 1074.4% and 419.7% quarter-to-date (QTD) respectively. In contrast, XDC Network (XDC) experienced a minor decline of 15.6% during the same period.

AI — 222%

The Artificial Intelligence (AI) narrative closely trailed behind, boasting triple-digit returns of 222.0% during the first quarter of the year. Among the prominent AI tokens, all recorded gains, with AIOZ Network (AIOZ) leading the pack at 480.2% and (FET) following closely with 378.3%. Even the lowest performer, OriginTrail (TRAC), witnessed a notable return of 74.9% in Q1, underscoring the overall interest and positive sentiment surrounding the AI narrative.

DeFi — 99%

The Decentralized Finance (DeFi) narrative experienced moderate returns of 98.9% in the first quarter, reclaiming its lead over DePIN in the final days of the quarter. Notably, the DeFi narrative saw a surge in returns in late February, largely driven by the proposal to switch Uniswap (UNI) fees. Ribbon Finance (RBN) emerged as the most profitable large-cap DeFi token in Q1, with a remarkable gain of 430.8% QTD, attributed to the project’s transition to Aevo and its successful token launch. Other notable performers in the DeFi space included Jupiter (JUP) with a return of 125.7%, Maker (MKR) with 121.2%, and The Graph (GRT) with 111.0% QTD.

DePIN — 81%

Initially experiencing losses in the first half of Q1, the Decentralized Physical Infrastructure Networks (DePIN) narrative rebounded to conclude the quarter with returns of 81.0%. Standout performers among the major DePIN tokens included Arweave (AR) with impressive gains of 292.5%, along with Livepeer (LPT) recording a 133.7% increase and Theta Network (THETA) at 124.5% QTD. However, Helium (HNT) emerged as an underperformer, being the sole large DePIN token to register a decline of 10.5% in Q1.

Layer 1–70%

The Layer 1 (L1) narrative exhibited relatively modest profitability in Q1 2024, yielding returns of just 70.0%. While Solana (SOL) garnered attention as a prominent memecoin chain and experienced a 91.9% QTD increase, ultimately returning to its 2021 price levels, the top-performing large L1 cryptocurrencies were Toncoin (TON) and Bitcoin Cash (BCH) with gains of 131.2% and 130.5% respectively. In comparison, Bitcoin (BTC) saw a 65.1% increase after attaining new all-time highs, whereas Ethereum (ETH) registered more subdued gains of 53.9% QTD, despite the introduction of US spot Ethereum ETF applications.

GameFi — 64%

The GameFi narrative exhibited performance comparable to the L1 narrative in Q1, delivering returns of 64.4%. Notable among the large-cap GameFi tokens were Echelon Prime (PRIME) with gains of 124.0%, Gala (GALA) with a 123.0% increase, and Ronin (RON) with a QTD growth of 112.3%.

Layer 2–39%

The Layer 2 (L2) narrative commenced the year as the least profitable crypto narrative, yielding a notably lower gain of 39.5%. Among the large-cap L2 coins, established Ethereum L2s exhibited the most underperformance: Arbitrum (ARB) with returns of 5.6%, Polygon (MATIC) with 1.2% gains, and Optimism (OP) concluding the quarter with a slight decline of 1.2%. Conversely, Stacks (STX) and Mantle (MNT) demonstrated relatively robust returns of 142.5% and 95.8% QTD respectively.


In conclusion, crypto narratives are shaped by a variety of factors, including technological advancements, socio-economic events, and individual motivations within the cryptocurrency ecosystem. These narratives, driven by mainstream media, social platforms, and market trends, play a pivotal role in shaping public perception and market dynamics. Despite their influence, it’s crucial to critically evaluate narratives to make informed investment decisions, ensuring they are based on thorough analysis rather than speculative hype.

About Concordex

Concordex is a cutting-edge Decentralised Exchange (DEX) that operates on the Concordium Blockchain. Renowned for emphasising institutional-grade security, transparency, and user-centric design, Concordex offers various services, including staking, swapping, and perpetual trading. With a mission to bridge the divide between traditional finance and decentralised systems, it offers users an unparalleled trading environment.

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Concordex Labs

Institutional-Grade Decentralized Exchange on the Concordium Blockchain